White flowers, ivory dress – is this okay?

White flowers, ivory dress – is this okay?

Dear Petal’s Edge,

I’ve always wanted all white flowers in my wedding, but the dress I chose is ivory. All of the flowers I am looking at seem to be labeled as “white” though. Can I have a white bouquet with an ivory dress? Are there enough ivory flowers out there?

– Jenna T.

Dear Jenna,

White vs. ivory. The ultimate conundrum for brides, as very few dresses these days are pure white and therefore don’t match other things that are said to be “white”.  Very tricky when dealing with paper and fabrics but a little easier with flowers, as they are very forgiving.

The thing is that Mother Nature almost never makes anything a pure white. Most of what we call “white” flowers are actually varying shades of ivory, ranging from very close to pure white to truly almost yellow in tone. So yes! There are definitely plenty of ivory flowers out there. And if you have your heart set on a very simple bouquet such as only roses, then make sure your florist knows which shade your dress is. They can recommend the best rose variety to get you to closer to either a true ivory or a pure white.

Most brides don’t want a simple bouquet of a single type of flower, which means that there is a good chance that some of the shades of the flowers used won’t match your dress. Not to fear! The wonderful thing about flowers is that because they have such a dazzling array of textures (and sometimes even varying shades of the same color within a single bloom), nearly any white/ivory flower will go nicely with almost any other white/ivory flower and consequently your dress or other decor as well.  It’s not about matching; it’s about complementing. Furthermore, all of those textures and shades will go a long way to helping the bouquet stand out from the dress.

So go on! Have that all “white” bouquet with that ivory dress! All that will happen is that the beautiful flowers will help make a beautiful bride even more beautiful.

Pro Tip: What actually is of more concern is what color ribbon your florist finishes your bouquet with. All shades of ivory are fairly forgiving, but white-white ribbon really will look out of place against an ivory dress. Make sure you don’t tell your florist the dress is white when really it’s some variety of ivory.

I hope that helps!  Best wishes with your wedding!

Do you have a question about flowers or wedding planning?  Send us your question in the comment field!

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The 2026 Folger Gala had a vision for an event that was described by words like opulent Regency, peacock feathers, trailing plants, still life, Bridgerton. The linen choices were vibrant, full of pattern, and eclectic. We designed their arrangements with movement, color, texture and flower choices that worked with lighting for a truly incredible event. 

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Elaine & Trey were originally supposed to be married in 2020. Like so many couples, they had to postpone.

On the eve of what would have been their originally planned wedding day, Elaine’s bridesmaids reached out with the sweetest idea: send her flowers along with a note reminding her that her celebration was still ahead. Instead of creating a random arrangement, we decided to surprise her with something even more meaningful: a preview of her wedding flowers. Specifically, a sample of what her reception centerpieces would look like.

I still remember walking up to her front door. It was painted the most beautiful shade of green, and I remember thinking, “Of course it is.” Somehow it fit her perfectly. You pick up on little things like that when you spend your life getting to know couples.

A little while later, Elaine reached out. While she had no idea what we’d done, she simply said she’d just received flowers, and they were EXACTLY what she’d always imagined for her wedding.

People often assume wedding flower consultations are about scrolling through Pinterest or recreating someone else’s designs. For me, they’re about listening.

Over the years, I’ve learned to hear not just what couples say, but what they mean. To recognize when a single word holds an entire vision that hasn’t quite found its language yet. My job isn’t simply to copy inspiration photos (but we’re good at that, too). It’s to translate hopes, personalities, and half-formed ideas into flowers that feel unmistakably them.

Sometimes, that means getting it exactly right before they’ve ever seen a single bloom

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