Hotel AKA Alexandria Launch Party

Hotel AKA Alexandria Launch Party

Hotel AKA Launch Party featured a welcome a teal car with a suitcase overflowing in flowers on top.

Palm Royale Dreams Come to Life

If you thought last year’s Volume 8 launch party for The Scout Guide Alexandria was “over the top”, well wait until you hear about this year’s celebration at the chic and elegant Hotel AKA!

This year’s Hotel AKA Alexandria launch party was unlike any we’ve seen before. Hosted by The Scout Guide Alexandria to celebrate the release of Volume 9, the event’s whimsical “Palm Royale” theme transported guests straight to a world of vintage glam, floral fantasy, and old-school charm. As the luxury florist in Alexandria, VA tapped to design the event florals, we had the pleasure of bringing this retro-inspired vision to life.

A Welcome Worthy of Palm Beach Royalty

Guests arriving at Hotel AKA Alexandria were greeted with champagne and a show-stopping teal vintage car, piled high with pink suitcases and lush flowers. The mood? Palm Beach meets mid-century glam. As guests made their way into the chic hotel lounge, they were treated to a dramatic unveiling of The Scout Guide Vol. 9—complete with a theatrical performance by Candescent Talent featuring vintage luggage, a bell cart, a floral-adorned vignette by Petal’s Edge, and the instantly recognizable Palm Royale theme music.

Transforming the Lounge with Luxury Florals

The celebration unfolded in the hotel’s sleek bar and lounge, where every detail nodded to the Palm Royale aesthetic—lush, layered, and unapologetically pink. Collaborating with Emily from Simply Bold, our floral installations framed the space with playful elegance:

  • Pink and gold floral flamingos flanked the bars, standing tall on custom bases with vibrant blooms and tropical flair.

  • A palm tree crafted entirely from Scout Guide booklets brought high-concept design to life with a wink.

  • Custom rattan-wrapped vases featured peonies, ranunculus, viburnum, and roses in shades of blush, fuchsia, and coral—perfectly suited for a luxurious spring fête.

  • And the pièce de résistance: a massive floral pineapple, blooming in vibrant pinks and topped with teal-painted palm fronds to echo the party’s signature colors.

Scattered throughout the space, cabana-inspired umbrellas, a hot pink pegboard bar backdrop, and sophisticated lighting created a layered visual feast.

Weather-Proof Magic, Thanks to Flowers

The original plan was to host the launch party outdoors, but a sudden storm forced a quick pivot inside. Thanks to the versatility of our floral elements and the creative team’s adaptability, the energy of the evening didn’t miss a beat. The flowers did what they always do best: brought joy, movement, and personality into the space, even when plans changed.

Celebrating Local Connections in Style

The Hotel AKA Alexandria launch party wasn’t just a stylish evening—it was a tribute to local businesses and the power of creative community. We’re honored to be featured in Volume 9 of The Scout Guide Alexandria, alongside an inspiring array of entrepreneurs and tastemakers. Being part of events like this reinforces why we love being an event florist in Alexandria and serving clients throughout the Washington, DC area with luxury floral design that tells a story.

Looking for Event Flowers in Alexandria, VA?

If you’re planning a celebration and need an Alexandria event florist who can capture a theme and elevate the guest experience, we’d love to collaborate. Whether your vision is Palm Beach fabulous or modern minimalist, Petal’s Edge brings creativity, expertise, and a touch of luxury to every design.

Vendors:

Host: The Scout Guide Alexandria

Venue, Food & Drink: Hotel AKA

Event Design/Planning: Simply Bold, By Addison

Florals: Petal’s Edge

Balloons & Photobooth Installations: Brightly Ever After

Rentals: Something Vintage

Linens: DC Rental

Calligraphy: Laura Hooper

Beer: Aslin Beer Co.

Wine: Blum Wines

Photo Booth: EyeOBee Photo Booth

DJ: City Socials LLC

DJ Booth: Voile and Veil

Talent: Candescent Talent

Cocktail Napkins: Stitched by NPK

Lighting: Ampa Events

Videography: McEnearney Associates

Photography: Emma Weiss Photography

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Victorian elegance met modern romance at the Fairmont. ✨ Centerpieces have the power to set the tone for an entire ballroom. Half the guest tables featured tall silver candelabras topped with textured designs of hydrangea, roses, dahlias, and lisianthus in shades of pink and burgundy. More than accents, the elevated designs added height, repetition, and cohesion throughout the room. The balance of tables held silver footed bowls brimming with the same rich palette, styled in a looser, organic shape. Together, the mix of height, texture, and candlelight created a romantic atmosphere that was timeless and unforgettable — the kind of detail that takes a wedding from beautiful to truly show-stopping. 🌸✨

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Diane & Michael’s autumn wedding at the Westin Georgetown redefined fall florals. 💙 Instead of the traditional rust and burgundy hues, their palette celebrated cooler tones: light blue hydrangea, lavender stock, and blue and lavender delphinium layered with roses and spray roses, even whimsical purple globe allium. Lush greenery framed the look, adding depth and texture. The result was elegant and unexpected — a design that felt fresh, refined, and utterly romantic in every detail. ✨

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Minimal never means boring. At the National Museum of Women in the Arts, we designed with intention: bud vases filled with single white roses paired with black taper candles and glowing votives. The look was crisp, modern, and architectural, yet still romantic when lit. ✨ We love how repeating the smallest details across an entire room creates atmosphere and drama — proof that simplicity, when done with care, can be just as striking as the grandest installation. 🖤 🤍 

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  • The Army and Navy Club's dark wood lined ballroom was the perfect complement to the classic white and blush color scheme of the spring wedding's floral palette including peonies, ranunculus, and campanula. Petal's Edge is the Washington DC area's best wedding florist & corporate event floral design company, specializing in unique wedding flowers, event design, decor, bridal bouquets, floral installations & tablescapes for weddings in DC, Northern Virginia & Maryland.
  • A vintage Palm Springs theme for The Scout Guide launch party at Hotel AKA. Petal's Edge is Washington, DC's best wedding florist & corporate event floral design company. Specializes in wedding flowers, event design, decor, bridal bouquets, floral installations, floral walls, backdrops, arches, Chuppahs, boutonnieres, floral centerpieces, tablescapes & more for weddings receptions & wedding ceremonies in Washington, DC, N. Virginia, Alexandria, Arlington, VA, Maryland.
  • Classic luxury for Hay Adams wedding. White roses. Phalaenopsis orchids. Crystal candelabra. Petal's Edge is Washington DC's best wedding florist & corporate event floral design company. Specializes in wedding flowers, event design, decor, bridal bouquets, floral installations, floral walls, backdrops, arches, Chuppahs, boutonnieres, floral centerpieces, tablescapes & more for weddings receptions & wedding ceremonies in Washington, DC, N. Virginia, Alexandria, Arlington, VA, MD.
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  • Not everyone gets a do-over, but Caitlin & Sean'a small 2020 fete was followed by a summer celebration at River Farm, a fabulous floral arch, whimsical flowers skirting the cocktail tables, centerpieces to accompany the metro theme. Petal's Edge is the Washington DC area's best wedding florist & corporate event floral design company, specializing in unique wedding flowers, event design, decor, bridal bouquets, floral installations & tablescapes for weddings in DC, Northern Virginia & Maryland.
  • Modern black & white wedding, St. Francis Hall DC, light curtain, white flowers, speakeasy lounge. Petal's Edge is Washington DC's best wedding florist & corporate event floral design company. Specializes in wedding flowers, event design, decor, bridal bouquets, floral installations, floral walls, backdrops, arches, Chuppahs, boutonnieres, floral centerpieces, tablescapes & more for weddings receptions & wedding ceremonies in Washington, DC, N. Virginia, Alexandria, Arlington, VA, Maryland.
  • Summer hotel wedding with pops of color. Olive tall centerpieces. Cascade bouquet. Smilax installation. Petal's Edge is Washington DC's best wedding florist & corporate event floral design company. Specializes in wedding flowers, event design, decor, bridal bouquets, floral installations, floral walls, backdrops, arches, Chuppahs, boutonnieres, floral centerpieces, tablescapes & more for weddings receptions & wedding ceremonies in Washington, DC, N. Virginia, Alexandria, Arlington, VA, Maryland.
  • Rustic spring wedding at St. Francis Hall featured soft neutral hues and lush greenery. Smilax and candle strewn aisle. Spirea accented elevated arrangements. Peonies. Garden roses. Petal's Edge is the Washington DC area's best wedding florist & corporate event floral design company, specializing in unique wedding flowers, event design, decor, bridal bouquets, floral installations & tablescapes for weddings in DC, Northern Virginia & Maryland.
  • White Lotus Mediterranean wedding theme. Citrus accents. Flower color blocking. Aisle flowers. Arch. Petal's Edge is Washington DC's best wedding florist & corporate event floral design company. Specializes in wedding flowers, event design, decor, bridal bouquets, floral installations, floral walls, backdrops, arches, Chuppahs, boutonnieres, floral centerpieces, tablescapes & more for weddings receptions & wedding ceremonies in Washington, DC, N. Virginia, Alexandria, Arlington, VA, Maryland.
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