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We call it the creep…

Everyone talks about the rising cost of flowers, but there’s another story behind the numbers: time. Over the years, wedding timelines have stretched. First looks, detail shots, getting-ready portraits, ceremony and reception setups starting hours earlier than before, and more complex with event breakdowns. Florists are often still paid by the piece, not by the hour, yet the hours have multiplied.

What was once a 2 to 4 hour delivery day has quietly turned into a 12 to 16 hour production days with setup, standby, and late-night breakdowns. And flowers are still perishable, so they cannot sit out waiting for the photography timeline to catch up.

When couples ask why flowers cost more now, this is part of the answer. It is not just about stems or supply chains. It is the labor, the logistics, and the reality that perfection takes time, often a lot more than it used to. 

Cover @masonphotography
Did you know that baby’s breath can be a showstopper all on its own? 🌟 

At Meaghan & David’s Willard Hotel wedding, we used this delicate bloom to create everything from airy, elevated centerpieces to rings of the tiny flowers to circle candles and lush runners on the head table. The result? A look that’s both ethereal and elegant, proving that baby’s breath can be more than just a filler flower. It’s a versatile, often budget-friendly option that brings a soft, romantic vibe to any wedding. Who’s ready to fall in love with this understated beauty? 😍

📍 @willard_intercontinentaldc
📷 @kellylossphoto
💐 @petalsedgedc
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