Scout Guide Alexandria Launch Party at Above ALX

Scout Guide Alexandria Launch Party at Above ALX

Scout guide brochure next to flowers

A Disco Dream in Hot Pink

This wasn’t your average rooftop mixer—the Scout Guide Alexandria launch party for Volume 8 at Above ALX was a masterclass in extra. Think hot pink everything, shimmer from every corner, and installations that turned heads all night. The vibe? Disco glam meets floral fantasy.

We were thrilled to team up with the always-stylish Scout Guide crew to bring bold blooms and design details to life—florals that didn’t whisper elegance, but shouted “let’s dance.”


Our Floral Design Approach

Working with a strong color story of hot pinks, blush, and silver, we created pieces that balanced high-impact drama with thoughtful design. Some of our favorites:

  • A floating curtain of carnations in pink shades, glimmering with mini disco balls and anchoring the Scout Guide logo display

  • Statement arrangements of dyed pink baby’s breath, turquoise plumosa, pink pampas, and roses—perfectly styled for the rooftop space

  • Cocktail florals in silver-ringed vases, filled with hot pink hydrangea and vibrant spring textures

  • Suspended installations over the outdoor bar area, designed to glow under the ambient rooftop lighting

From playful textural contrast to unexpected color pairings, each design choice was made to heighten the party’s festive, otherworldly energy.


When Branding Becomes an Experience

More than a celebration, the Scout Guide Alexandria launch party was a full-blown expression of community, creativity, and collaboration. Every element—visual, floral, culinary—was a love letter to Alexandria’s vibrant small business scene.

As a business proudly featured in Volume 8, we loved designing florals that felt larger-than-life while still connected to the Scout Guide’s aesthetic values: bold individuality, elevated presentation, and local connection.


The Takeaway?

Brand parties can do more than look good—they can feel like an experience. With the right florals, even a rooftop can feel like another world.

If you’re planning a launch, mixer, or content-driven event, we’d love to help you design floral moments that go beyond the expected.
📩 Let’s talk about it.


Vendors:
Planning: The Scout Guide Alexandria
Venue: Above ALX
Florals: Petal’s Edge Floral + Event Design
Photography: Ronald Flores Photography

Scout Guide Vendor Partners

Above ALX

Aslin Beer

Blum Wines

Brandon Coburn, Videograpjer

Candescent Talent

Casa Onofre

Cedar Knoll

Celeste Vee

Cris Clapp Logan

DC Rentals

EyeoBee Photobooth

Hailey Paz

Honey and Lavender Events

Lucy Blossoms

Passport Auto Group

Perfectly Picnic’d

Petal’s Edge Floral Design

Ronald Flores

Scott’s Music Place

Something Vintage

Umbrella Dry Drinks

West + Co

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Alexa, please play Christmas music. 

Too early? I confess. I’m a Thanksgiving purist. It’s literally my favorite holiday. But as a floral designer, I’m often living a season ahead. Thinking of spring when it’s winter, or fall in the heat of summer. And yes, plotting winter holiday decor when it’s Halloween (if not the 4th of July!)

But something about the quiet in the air today and news of snow in places nearby is all it took to awaken my holiday spirit and launch holiday planning mode! If it takes you more to get you in the mood, maybe Sonja & Mike’s Christmas wedding from a few years ago will do the trick!

📍 @dupontcirclehotel 
📷 @minicrop
💐 @petalsedgedc
The season for sparkle begins. ✨ From Thanksgiving dinners to New Year’s soirées, November is when party plans come to life — and our design calendar shifts from bouquets to ballrooms.

Our installation at the Watergate Hotel mixed metallics and white roses in sculptural form - proof that holiday design can be both organic and glamorous. Because at its core, festivity is about transformation: turning a space into a feeling, a table into a gathering, and light into warmth.
Let’s talk about the “just a few extra blooms” request. Spoiler: there’s no such thing as extra in the world of flowers. Every stem you see, from delicate sweet peas and perfect ranunculus to lush roses, was bought with intention because flowers are literally our business. 🌸

The blooms for a single flat lay? Retail price any where from $20 to $75 and up. And. Up. Why the mark up? Because selling flowers is how we make our living. It pays the team, the rent, the cooler, transportation costs, and more. (It’s not just petals and poetry over here). Multiply that by 50 - 70 weddings a season and you’re looking at over $3k in gift blooms. That doesn’t include the myriad of other free blooms we get asked for: cake flowers, passing tray flowers, sample arrangements and more. That’s not generosity. That’s payroll.

Here’s how we handle it: We offer all our couples the option to include flat lay florals. If yes, we build it into the proposal so everyone wins. The couple gets their dreamy detail shots, the photographer gets beautiful product to work with, and we stay in business. Fairness (and beauty) for all.

No shade to photographers and other wedding vendors here. But boundaries are healthy. Everyone’s work deserves compensation. Be kind. Ask questions. Respect the craft. Love the results.
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  • The Army and Navy Club's dark wood lined ballroom was the perfect complement to the classic white and blush color scheme of the spring wedding's floral palette including peonies, ranunculus, and campanula. Petal's Edge is the Washington DC area's best wedding florist & corporate event floral design company, specializing in unique wedding flowers, event design, decor, bridal bouquets, floral installations & tablescapes for weddings in DC, Northern Virginia & Maryland.
  • A vintage Palm Springs theme for The Scout Guide launch party at Hotel AKA. Petal's Edge is Washington, DC's best wedding florist & corporate event floral design company. Specializes in wedding flowers, event design, decor, bridal bouquets, floral installations, floral walls, backdrops, arches, Chuppahs, boutonnieres, floral centerpieces, tablescapes & more for weddings receptions & wedding ceremonies in Washington, DC, N. Virginia, Alexandria, Arlington, VA, Maryland.
  • Classic luxury for Hay Adams wedding. White roses. Phalaenopsis orchids. Crystal candelabra. Petal's Edge is Washington DC's best wedding florist & corporate event floral design company. Specializes in wedding flowers, event design, decor, bridal bouquets, floral installations, floral walls, backdrops, arches, Chuppahs, boutonnieres, floral centerpieces, tablescapes & more for weddings receptions & wedding ceremonies in Washington, DC, N. Virginia, Alexandria, Arlington, VA, MD.
  • Gallery O on H Street with its indoor and outdoor event spaces and a multi-level tent courtyard was the perfect setting for an urban garden vibe with a bold floral palette in shades of coral and peach, bright yellows, and lush greens. Petal's Edge is the Washington DC area's best wedding florist & corporate event floral design company, specializing in unique wedding flowers, event design, decor, bridal bouquets, floral installations & tablescapes for weddings in DC, Northern Virginia & Maryland.
  • Not everyone gets a do-over, but Caitlin & Sean'a small 2020 fete was followed by a summer celebration at River Farm, a fabulous floral arch, whimsical flowers skirting the cocktail tables, centerpieces to accompany the metro theme. Petal's Edge is the Washington DC area's best wedding florist & corporate event floral design company, specializing in unique wedding flowers, event design, decor, bridal bouquets, floral installations & tablescapes for weddings in DC, Northern Virginia & Maryland.
  • Modern black & white wedding, St. Francis Hall DC, light curtain, white flowers, speakeasy lounge. Petal's Edge is Washington DC's best wedding florist & corporate event floral design company. Specializes in wedding flowers, event design, decor, bridal bouquets, floral installations, floral walls, backdrops, arches, Chuppahs, boutonnieres, floral centerpieces, tablescapes & more for weddings receptions & wedding ceremonies in Washington, DC, N. Virginia, Alexandria, Arlington, VA, Maryland.
  • Summer hotel wedding with pops of color. Olive tall centerpieces. Cascade bouquet. Smilax installation. Petal's Edge is Washington DC's best wedding florist & corporate event floral design company. Specializes in wedding flowers, event design, decor, bridal bouquets, floral installations, floral walls, backdrops, arches, Chuppahs, boutonnieres, floral centerpieces, tablescapes & more for weddings receptions & wedding ceremonies in Washington, DC, N. Virginia, Alexandria, Arlington, VA, Maryland.
  • Rustic spring wedding at St. Francis Hall featured soft neutral hues and lush greenery. Smilax and candle strewn aisle. Spirea accented elevated arrangements. Peonies. Garden roses. Petal's Edge is the Washington DC area's best wedding florist & corporate event floral design company, specializing in unique wedding flowers, event design, decor, bridal bouquets, floral installations & tablescapes for weddings in DC, Northern Virginia & Maryland.
  • White Lotus Mediterranean wedding theme. Citrus accents. Flower color blocking. Aisle flowers. Arch. Petal's Edge is Washington DC's best wedding florist & corporate event floral design company. Specializes in wedding flowers, event design, decor, bridal bouquets, floral installations, floral walls, backdrops, arches, Chuppahs, boutonnieres, floral centerpieces, tablescapes & more for weddings receptions & wedding ceremonies in Washington, DC, N. Virginia, Alexandria, Arlington, VA, Maryland.
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