Scout Guide Alexandria Launch Party at Above ALX

Scout Guide Alexandria Launch Party at Above ALX

Scout guide brochure next to flowers

A Disco Dream in Hot Pink

This wasn’t your average rooftop mixer—the Scout Guide Alexandria launch party for Volume 8 at Above ALX was a masterclass in extra. Think hot pink everything, shimmer from every corner, and installations that turned heads all night. The vibe? Disco glam meets floral fantasy.

We were thrilled to team up with the always-stylish Scout Guide crew to bring bold blooms and design details to life—florals that didn’t whisper elegance, but shouted “let’s dance.”


Our Floral Design Approach

Working with a strong color story of hot pinks, blush, and silver, we created pieces that balanced high-impact drama with thoughtful design. Some of our favorites:

  • A floating curtain of carnations in pink shades, glimmering with mini disco balls and anchoring the Scout Guide logo display

  • Statement arrangements of dyed pink baby’s breath, turquoise plumosa, pink pampas, and roses—perfectly styled for the rooftop space

  • Cocktail florals in silver-ringed vases, filled with hot pink hydrangea and vibrant spring textures

  • Suspended installations over the outdoor bar area, designed to glow under the ambient rooftop lighting

From playful textural contrast to unexpected color pairings, each design choice was made to heighten the party’s festive, otherworldly energy.


When Branding Becomes an Experience

More than a celebration, the Scout Guide Alexandria launch party was a full-blown expression of community, creativity, and collaboration. Every element—visual, floral, culinary—was a love letter to Alexandria’s vibrant small business scene.

As a business proudly featured in Volume 8, we loved designing florals that felt larger-than-life while still connected to the Scout Guide’s aesthetic values: bold individuality, elevated presentation, and local connection.


The Takeaway?

Brand parties can do more than look good—they can feel like an experience. With the right florals, even a rooftop can feel like another world.

If you’re planning a launch, mixer, or content-driven event, we’d love to help you design floral moments that go beyond the expected.
📩 Let’s talk about it.


Vendors:
Planning: The Scout Guide Alexandria
Venue: Above ALX
Florals: Petal’s Edge Floral + Event Design
Photography: Ronald Flores Photography

Scout Guide Vendor Partners

Above ALX

Aslin Beer

Blum Wines

Brandon Coburn, Videograpjer

Candescent Talent

Casa Onofre

Cedar Knoll

Celeste Vee

Cris Clapp Logan

DC Rentals

EyeoBee Photobooth

Hailey Paz

Honey and Lavender Events

Lucy Blossoms

Passport Auto Group

Perfectly Picnic’d

Petal’s Edge Floral Design

Ronald Flores

Scott’s Music Place

Something Vintage

Umbrella Dry Drinks

West + Co

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There are weddings… and then there was Michelle & Timothy’s wedding. 💐 A pastel dreamscape unfolded at the iconic Omni Shoreham, filled with roses, hybrid delphinium, lisianthus, stock, and spray roses in soft shades of pink, pale blue, lavender, and cream. From the grand ballroom to the romantic details, this floral story was pure elegance. Luxe, ethereal, unforgettable—and yes, Miranda, everyone really does want this.

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Happy birthday, Petal's Edge! I cannot believe we are celebrating 21 years of Petal’s Edge⁣
today!! 🎉 For over two decades, we have flowered thousands of weddings and events and I will never take for granted this amazing job and privilege to play such an important role for our couple’s most special day! Looking forward to what the next years will bring 😉⁣
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