Interview with Gerry

Interview with Gerry

Alexandria flower shop owner

Gerry is the creative mastermind and celebrated floral designer at the helm of Petal’s Edge. We thought we’d take an opportunity to share some details.

How did you get into flowers? Did you grow up gardening?

G: I definitely have always been around flowers, and most especially because my father was a very avid gardener and flower enthusiast. My father’s affinity for growing things meant a special orchid room when we lived in Ecuador, an extensive collection of African violets in Panama, meticulously pressed and preserved specimens of flowering desert plants in Egypt, and his garden focused on native wildflowers like trillium and pink lady slippers. Though I never planned to work with flowers, I realize my father’s hobbies made the plant world easy and accessible to me. In truth, I started working with flowers and then started Petal’s Edge as a bit of distraction while working on my doctorate. The company took off very quickly, and in short order, I had a successful company on my hands and didn’t look back.

Do you have a favorite flower?

G: I have always been a fan of orchids, the more unusual the better. And even though I don’t remember it, my father collected orchids at some point in time.

Where do you find creative inspiration?

G: Different elements have provided creative inspiration for me over the years. I went through a time period early on where I’d become obsessed with a particular flower and incorporate it where ever I could. Truly though, my clients are the most continuous source of creativity – their likes, dislikes, their story and more.

Typical DC question: Where are you from?

G: I grew up all over the place.  My father’s work with the Foreign Service took our family from Peru to Ecuador, Panama, and finally Egypt, where we lived for six years. My family photos are peppered with stylish American fashions of the time in exotic locales.

Intrepid travelers, my parents were not shy to continue exploring beyond the exotic locales we called home. We traveled throughout Central America (they thought a good way to get back to Massachusetts to Panama was to drive – 17 days!) as well as England and Kenya amongst other smaller trips. We returned to the US to live when I was in high school, and spent time in Massachusetts before finally settling here in the DC area.

What are your favorite local spots?

G: I have largely lived in the DC area since college, and so much has changed in that time. As a former art historian, I have always loved the National Gallery – and worked there for a few years. I love the different neighborhoods in the DC area, and it’s been interesting to see them all grow in different ways. And of course, I love being in Old Town Alexandria. It’s like having a small town with a big city feel.

How would you describe your style?

G: Our style, most notably, isn’t just one style. We love experimenting, and the style can be lush and abundant or it can be sleek and minimal. Most of all, we like to use premium blooms or elevate unexpected ingredients. It just depends!

Where else do you find inspiration?

G: Architecture, travel and fashion most often influence my work.

What is your favorite season for flowers? Why?

G: Winter. There are so many cool things available – so many striking varieties of amaryllis, many of the spring flowers like peonies, lilac, tulips, lily of the valley – as well so many textural elements like berries and pods to choose from.

We're on Instagram!
It’s Bike to Work Day — and while we usually pedal toward petals, we couldn’t resist sharing this creative twist from Elle & Bryan, one of our couples who wheeled their love of cycling straight into the ceremony. 🚲✨ 

Elle & Bryan’s wedding at Dumbarton House was full of charm, personal touches, and one especially fun nod to their love of cycling. Bicycle wheels became sculptural backdrops, proving that when it comes to personal touches, there’s no such thing as too niche.

Designing florals around unexpected objects? That’s our lane. And yes — it was all uphill in the best possible way.

📍 @dumbartonhouse 
📷 @vincehaphotography 
💐 @petalsedgedc
Small but mighty (beautiful)

📍 @thegeorgeofoldtown 
📷 @erikalaynephoto 
💐 @petalsedgedc
A night of mystery and masquerade — and the perfect way to fête the 10th anniversary of The Scout Guide Alexandria and the launch of Vol. 10! ✨ 

We loved adding our signature touch of floral drama to this year’s launch party at the Hotel Heron. From a moody and dramatic entrance piece to a flower-filled car, sculptural arrangements on cocktail tables and elevated bar arrangements casting feathered shadows and moody textures, this event let us play in a world of whimsy and wonder.

We’re proud to be part of a guide that champions small businesses and celebrates creativity in our community. Supporting local means investing in the makers, doers, and dreamers who make Alexandria vibrant — and The Scout Guide does just that, beautifully. Cheers to Vol. 10! Special thanks to Sarah and Claire for always being so supportive and encouraging. 

The Scout Guide @tsgalexandria 
📍 @hotelheronalexandria 
📋 @cherryblossomeventsdc 
🍸 @cirrusvodka @blumwines @aslin.va 
🧵 @stitchedbynpk 
🪑 @selecteventgroup @smthingvintage 
💐 @petalsedgedc 
📷 @costola_photography 
🎥 @therescuemedia 
Entertainment @washingtontalent @halliesingsweetly @candescent_talent 
💡 @frostlightingdc 
Draping / Bar @fabeventsdc 
📑 @calligraphetteco 
Caviar girls @oystersxo 
Video Projection @condorcommunications
We're Pinteresting!
Join Our Mailing List!
Categories

2 Responses

Leave a Reply

Your email address will not be published. Required fields are marked *